Welcome to wool-online.com

Hey everyone! 👋

I’m William, 33 years old from Ostrobothnia, Finland, and the driving force behind wool-online.com.

As the proud owner of wool-online.com, I’m usually behind the scenes, managing our webshop, handling orders, and ensuring you find only the best quality products at wool-online.com. This is, however, one of the rare moments someone managed to snap a picture of me.

When I’m not running wool-online.com, you’ll often find me indulging in my passions. Freeride skiing and downhill biking are my biggest thrills in life. There’s something incredibly exhilarating about carving through fresh powder on skis or navigating the twists and turns of a challenging trail on a bike. The thrill of conquering new slopes or tackling demanding trails ignites a sense of adventure within me. It’s a reminder of the limitless possibilities that await when we step out of our comfort zones.

Beyond the excitement of outdoor sports, my small and loving family holds a special place in my heart. We live in the countryside outside of Vaasa, Finland, where we are building our life surrounded by animals and nature right in our backyard.

At wool-online.com, our focus is on providing you with the highest quality wool sweaters. Each piece is carefully selected to ensure it meets our standards of durability, style, and comfort. From the rugged landscapes of Norway to the rich textile traditions of Ireland, we celebrate the artistry and heritage woven into every thread.

Thank you for joining me on this journey. Stay tuned as we continue to bring you exciting updates, new arrivals, and more adventures from the world of wool-online.com. Your support and trust mean the world to us.

Warmly,
William 🌟❄️